The best clue to what you really care about is what you pay attention to.
Just check out what you remember from the last newscast you heard on the radio. If you care a lot about events in the Middle East, you’re likely to pay attention to a story about Israel or Iraq, and you’re likely to remember what that story reported. If you don’t care, you won’t pay attention and you won’t remember.
If you say you care but you don’t pay attention, people will say, well, it actually sounds like you don’t really care.
What’s more, attention is something most of us are starving for. We live in a world where most of the time we’re not paid attention to. Facebook exists to give us the feeling that someone somewhere is paying attention to us.
This is why when people in a relationship are caught in an act of not paying attention, all hell breaks loose. It’s the deepest form of insult. The surest way to show someone (more…)